A unique brand name is easy to remember, matches the company’s positioning, style and mission. It becomes a kind of personal name that is always associated with you.
A name helps a company stand out from its competitors, making it special and recognizable. It also allows users to quickly understand what the brand does and what industry it belongs to. In this article, we explain what naming is and how to create a strong name that evokes positive emotions, a desire to get to know the brand and become its client.
Content:
What is naming?
Naming methods
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Naming rules
How to Generate a Brand Name? List of Services
Note
What is naming?
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What is naming?
Naming is the process of developing a name for a brand, product or service. The name is officially registered and brought to market. The peculiarity is that naming is an original name, but easy to remember. It is important to be “on the buyer’s lips” so that he remembers you in time, finds the brand by name and buys/orders.
And yet, what is naming in simple terms? It is the process of forming a product name. Brand recognition, demand for the product, as well as trust and loyalty from consumers depend on it. Given the huge number of products on the market, there is competition in each niche. A bright name helps to stand out among this huge mass. More often, people choose well-known brands, which reflects a high percentage of trust.
Naming tasks:
Communicative function. Ensures the promotion of the product on the market, makes it individual, unique due to brand recognition.
Legal function. According to the law, it is impossible to register two identical brand names. If you have come up with and officially confirmed the name of the company, it will be the only one of its kind. Anyone who encroaches on your name will pay a fine.
Commercial function. Responsible for the company’s income. The name of the brand plays a role in popularizing the product, makes it famous. But it is necessary to remember that one name is not enough, it is necessary to form a complete image of the brand.
Naming methods
To create a brand name yourself, choose a method from among interesting and effective ones.
Association. For example, San Clean detergents contain a reference to cleaning and purity in their name;
Abbreviation . The name consists publish authentic content regularly of capital letters of the name or title. This method is less popular now;
Acronym. Similar to the previous method, but instead of using only the first letters, whole syllables are used. For example, the FedEx delivery service is an abbreviation for Federal Express.
Analogy and allusion. These techniques involve a reference to famous characters, a historical fact, a concept from mythology, or even an animal. The main thing is that the connection is clearly visible and the future client does not have to think about it. Successful examples are the winter clothing store “Snow Queen” or the sports footwear and clothing brand Puma.
Foreign borrowings. Ideas for brand names are often drawn from other languages: Chateau Ledoux, Star Palace, etc.
Rhyme: This is the repetition of words in a name, for example Coca-Cola;
Superiority. The name includes the words super-, mega-, which reflect the scale of the brand. A similar technique is using the words “world”, example “Furniture World”;
Name. The name of the product usa ceo is the name of the owner, famous person, nickname, patronymic, etc. For example, the famous fashion brand Calvin Klein is named after the designer;
Wordplay. Companies can invent new words. For example, Mozilla is formed from the words Mozaic and Killer. An interesting story with the name Google. It is known that the creators initially intended to call the system “googolplex” – short for “googol”. A
